Interactive marketing

Interactive marketing refers to the advancing trend in a communication–based rather than a transaction-based marketing approach (Gronroos, 2012). It depends on customers expressing their preferences in order for marketers to respond to their needs in an appropriate way and produce applicable marketing measures (Marketing schools, 2012). The capability to address a consumer and the ability to collect and retain their response are the two fundamental features of interactive marketing communications. Interactivity is therefore seen as a tool that allows good marketing to result in good communication (Sorrell et al., 1996).

单词	Interactive Marketing
释义	Interactive Marketing 英语百科 Interactive marketing Interactive marketing refers to the advancing trend in a communication–based rather than a transaction-based marketing approach (Gronroos, 2012). It depends on customers expressing their preferences in order for marketers to respond to their needs in an appropriate way and produce applicable marketing measures (Marketing schools, 2012). The capability to address a consumer and the ability to collect and retain their response are the two fundamental features of interactive marketing communications. Interactivity is therefore seen as a tool that allows good marketing to result in good communication (Sorrell et al., 1996).
随便看	approved sample的意思 Approved School的意思 Approved schools的意思 approved ship的意思 approved shot firing apparatus的意思 Approved Social Worker的意思 approved society的意思 approved standards的意思 approved storage facility的意思 approved subordinated loan的意思 approved tenderer的意思 approved trustee的意思 approved type的意思 approved value的意思 approved variety的意思 approved vendor的意思 approved wharf的意思 approve estimates的意思 approvement的意思 approvements的意思 approve的意思 approve of的意思 approve oneself的意思 approver的意思 approver的意思

Interactive Marketing

Interactive marketing