Imagineering
Imagineering is a portmanteau combining the words "imagination" and "engineering". Imagineering is the implementing of creative ideas into practical form.
The word is well known for its use within the name of Walt Disney Imagineering; however, contrary to popular belief, the term was neither coined by Disney, nor did it originate there. The word was "invented" by Alcoa around 1940, and appeared widely in numerous publications of several disciplines such as urban design, geography and politics, evolutionary economics, corporate culture and futures studies.