The Hayward Gallery is an art gallery within the Southbank Centre, part of an area of major arts venues on the South Bank of the River Thames, in central London, England. It is sited adjacent to the other Southbank Centre buildings (the Royal Festival Hall and the Queen Elizabeth Hall/Purcell Room) and also the Royal National Theatre and British Film Institute. Following a rebranding of the South Bank Centre to Southbank Centre in early 2007, the Hayward Gallery was known as the Hayward until early 2011.