Happy Eater

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Happy Eater was a chain of family-orientated roadside restaurants that operated throughout England and Wales until 1997. The company was established in 1973 by Michael Pickard as a rival to Little Chef, which was the only national chain of roadside restaurants at the time. The restaurants offered similar fare to Little Chef, such as English breakfasts and fish and chips. The major difference between Happy Eater and Little Chef was that it provided outdoor playground equipment. Outlets were mostly located in South East England, the Midlands and along the A1 corridor.