Growth hacking

Growth hacking is a process of rapid experimentation across a range of marketing channels to identify the most effective ways to grow a business. The term is typically applied to customer acquisition, retention and monetization strategies used by newly-formed companies, which don’t have the resources to employ standard corporate marketing strategies. Growth hackers are marketers, engineers and product managers that are trained to specifically focus on building and engaging the user base of a business. Growth hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.