Greenwashing

Greenwashing (a compound word modelled on "whitewash"), or "green sheen," is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly. Evidence that an organization is greenwashing often comes from pointing out the spending differences: when significantly more money or time has been spent advertising being "green" (that is, operating with consideration for the environment), than is actually spent on environmentally sound practices. Greenwashing efforts can range from changing the name or label of a product to evoke the natural environment on a product that contains harmful chemicals to multimillion dollar advertising campaigns portraying highly polluting energy companies as eco-friendly. In an academic paper Greenwashing has been defined as "co-creation of an external accusation toward an organization with regard to presenting a misleading green message", indicating that an accusation is necessary to speak of Greenwashing.

单词	Greenwash
释义	Greenwash 原声例句经济学人（汇总） Far from saving the world, ESG thus became mired in greenwash and scandal. ESG非但没有拯救世界，反而陷入了漂绿和丑闻的泥潭。看热点学英语 It describes the event, in this case, the conference, but we can also use greenwash as a verb. 它描述的是事件，在这里描述的是会议，但我们也可以把 greenwash 用作动词。《金融时报》 Podcast Carbon capture, every form of carbon capture is a greenwash. 碳捕获，每一种形式的碳捕获都是一种绿色清洗。《金融时报》 Podcast And I'll just name the greenwash technologies. 而我只是命名漂绿技术。《金融时报》 Podcast All of these technologies, biofuels, bioenergy, that's a greenwash technology, sustainable aviation fuels, that's a greenwash technology. 所有这些技术，生物燃料，生物能源，这是一种漂绿技术，可持续航空燃料，这是一种漂绿技术。《金融时报》 Podcast It's not because I don't care about the planet; it's because I'm more concerned about greenwash and whether investors are being sold something that truly is ESG, as you say, or are being sold something that they don't really understand. 这不是因为我不关心这个星球；而是因为我不关心这个星球。这是因为我更关心漂绿，以及投资者是否正在出售真正属于 ESG 的东西，正如你所说，或者正在出售他们并不真正理解的东西。英语百科 Greenwashing Greenwashing (a compound word modelled on "whitewash"), or "green sheen," is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly. Evidence that an organization is greenwashing often comes from pointing out the spending differences: when significantly more money or time has been spent advertising being "green" (that is, operating with consideration for the environment), than is actually spent on environmentally sound practices. Greenwashing efforts can range from changing the name or label of a product to evoke the natural environment on a product that contains harmful chemicals to multimillion dollar advertising campaigns portraying highly polluting energy companies as eco-friendly. In an academic paper Greenwashing has been defined as "co-creation of an external accusation toward an organization with regard to presenting a misleading green message", indicating that an accusation is necessary to speak of Greenwashing.
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