Google分析（Google Analytics）是一个由Google所提供的网站流量统计服务。

Google Analytics 原为Urchin所营运的付费网站流量统计服务，在2005年4月时，Google宣布购并Urchin公司并将原本需要付费的服务开放免费使用。其基本版本是免费使用，高级版本需要额外费用。

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.