First, it helped fizzy drinks win a greater " share of throat" (a term coined by Roberto Goizueta, a former boss of Coca-Cola, who died in 1997).

首先，它帮助汽水饮料赢得了更大的“喉咙份额”（这是由1997年去世的可口可乐公司前老板罗伯特·戈依苏埃塔发明的术语）。