Glocalization

Glocalization (a portmanteau of globalization and localization) is the adaptation of international products around the particularities of a local culture in which they are sold. The process allows integration of local markets into world markets.

The term first appeared in a late 1980s publication of the Harvard Business Review. At a 1997 conference on "Globalization and Indigenous Culture," sociologist Roland Robertson stated that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies."

单词	Glocalisation
释义	Glocalisation 英语百科 Glocalization Glocalization (a portmanteau of globalization and localization) is the adaptation of international products around the particularities of a local culture in which they are sold. The process allows integration of local markets into world markets. The term first appeared in a late 1980s publication of the Harvard Business Review. At a 1997 conference on "Globalization and Indigenous Culture," sociologist Roland Robertson stated that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies."
随便看	aerocrete unit的意思 aerocruise的意思 aeroculture的意思 aerocurve的意思 aerocurve的意思 aerocutter的意思 Aero cyanamid的意思 Aero cyanate的意思 aerocyanate的意思 Aero cyanate weedkiller的意思 aerocyanophytes的意思 aerocycle的意思 aerocyst的意思 aerocystography的意思 aerocystoscope的意思 aerocystoscopy的意思 aerocyst的意思 AERODANZA的意思 aero data probe的意思 aerodentalgia的意思 aerodentistry的意思 aeroderivative的意思 aerodermectasia的意思 aerodesy的意思 aerodiesel的意思

Glocalisation

Glocalization