Gambrinus
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![Gampar (Gambrivius), depicted as the king of Flanders and Brabant. A sheaf of wheat is to his right. (From a series of broadsides produced c. 1543.)[18]](/uploads/202501/14/Gampar2748.jpg)
Gambrinus (/gæmˈbraɪnəs/ gam-BRY-nəs), is a legendary European culture hero celebrated as an icon of beer, brewing, joviality, and joie de vivre. Traditional songs, poems, and stories describe him as a king, duke, or count of Flanders and Brabant. Typical representations in the visual arts depict him as a rotund, bearded duke or king, holding a tankard or mug, and sometimes with a keg nearby.