People need that kind of performance, that kind of functional quality in their day-to-day lives, and it's unusual to see such a brand transform into a luxury brand, but Canada Goose has been very successful at making that transition.

人们在日常生活中需要这样的性能，这样的功能质量，这样的品牌转型为奢侈品牌是很不寻常的，但加拿大鹅在这种转型上非常成功。