Foregrounding

Foregrounding is the practice of making something stand out from the surrounding words or images. It is "the 'throwing into relief' of the linguistic sign against the background of the norms of ordinary language." The term was first associated with Paul Garvin in the 1960s, who used it as a translation of the Czech aktualisace (literally "to actualise"), borrowing the terms from the Prague school of the 1930s.