Influencers like Li built their fanbases by appearing to be genuine. Chatly's Lauren Hallahan tells me that they're seen both as experts and as peers, helping people to cut through the overwhelming number of choices with their personal picks.

像李佳琦这样的网红通过表现出诚意来建立自己的粉丝群体。Chatly的劳伦·哈拉汉(Lauren Hallahan)告诉我说，这些网红既被视为专家，也被视为用户，他们通过推荐个人选择，帮助粉丝在琳琅满目的商品中做出购买抉择。