Ethogenics

Ethogenics (/ˌiːθəˈdʒɛnɪks/; "the study of behavior as generated by persons who exhibit a character, an ethos", from Greek ἦθος ethos, "custom, character" and γένος genos, "birth, generation") is an interdisciplinary social scientific approach that attempts to understand the systems of belief or means through which individuals attach significance to their actions and form their identities by linking these to the larger structure of rules (norms) and cultural resources in society. For Rom Harré, the founder of ethogenics, it represents a radical innovation in traditional psychology, even a completely "new psychology" that should take its place. (Harré et al., 1985: 129).