Almay

Almay is a cosmetics brand owned by Revlon and targeted for teens.

The Almay Brand was originally established in 1931 and was named after the founders, Alfred and Fanny May Woititz. The creation of this cosmetic brand began when Fanny May Woititz was in need of cosmetic products that did not irritate her sensitive skin. Her husband Alfred, who was a professional chemist, started experimenting with makeup to find ingredients that were purer and gentler. With the help of dermatologist Marion Sulzberger, they developed the first cosmetic brand that used hypoallergenic ingredients.